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Our Brand Initiatives
#BrandForPurpose
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Brand Spotlight in Brand Finance 'IT Services 25 2021' report
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WSJ CMO Member Voices: Perspective Spotlight
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Tech Mahindra wins Corporate Influencer Award by World Media Awards
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Experience the Future NOW – Enabling Human Centered Experiences
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Taking the Lead

We believe in the philosophy of ‘Connected World. Connected Experiences.’ which evidently reflects in our brand initiatives. We have partnered with WSJ Custom Studios across an award-winning curated conversation platform, INTHEFUTURE, to drive our voice in the technology space. Our partnership with the Jacksonville Jaguars helps us leverage our capabilities to provide them with next-gen digital technology expertise to not only create front office efficiencies but also to enhance fan experience. When it comes to responsibility, initiatives like #BrandforPurpose, #lovetobeTechM, and #WellnessFirst have encouraged our associates and customers to take steps towards wellness, progress, and a sustainable future.

IN THE FUTURE with WSJ

We drive C-Suite conversations through our multiyear partnership with The Wall Street Journal Custom Studios, IN THE FUTURE program. An award-winning program that helps us drive global dialogues with the world’s most powerful CXOs. From curated conversations on our dedicated portal to events and research, we drive our brand’s voice in the crowded space of technology players, both online and offline. The launch of our recent study, ‘The Transformation Index’ provides a unique perspective into the CXO’s mind, enabling them to benchmark and learn from 400+ CXOs who were surveyed during this study.

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For a Sustainable Tomorrow

Tech Mahindra is committed towards delivering innovative solutions with integrated sustainability practices into our core strategy. We were recognized as a leader in sustainability by global environmental non-profit, Carbon Disclosure Project and re-emerged in the DJSI World Index for 6th year in a row. We also ranked #1 in India and #72 globally in the list of World’s 100 Most Sustainable Corporations by Corporate knights for delivering superior performance while leading the race to a zero emissions economy.

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#UnlockTheNXT with Jacksonville Jaguars

We are collaborating with Jacksonville Jaguars as their official Technology and Analytics partner as well as their Digital Strategy partner. We also provide next-gen digital technology expertise, such as AI and advanced analytics, to enrich the fan experience and create front office efficiencies.

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We’re committed to partnering with the Jaguars in community work, designed to improve technological awareness and education of northeast Florida residents. We will also partner with local schools to strengthen the STEM education ecosystem.

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#lovetobeTechM

We think for the world at large and we care for our TechMighties. #lovetobeTechM kicked-off with a flurry of emails from our associates who loved the path-breaking initiatives from our HR team. From parental to adoption leave and reserved parking for pregnant women, we’re making our workplace the convergingpoint for some of the biggest ideation sessions.

This initiative also gives people an opportunity to be on the driver’s seat and take a quantumleap in their careers with TALEX, embracing AI as a partner and not a threat. This can besummed up in one word: LOVE.

That’s why the saying goes: keep calm and just #lovetobeTechM.

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Wellness before Business

Health is the foundation of your professional, personal, and spiritual well-being. ‘Wellness Before Business’ is a unique corporate wellness program for associates and customers of Tech Mahindra. It’s about taking up yoga to de-stress, or a friends journey to fitness by riding a bike;tell us a wellness story that shouldn’t go untold. Join us to build a #WellnessFirst world, together!

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#DontBePlastic

What on EARTH is happening? Exactly the question we asked ourselves in 2019. That introspection led to one major suspect - single-use plastic. Hence, we started an initiative on August 1, 2019 which banned the use of single-use plastic in our campuses across the globe. In the first 24 hours, our #DontBePlastic campaign gained global support and recognition. More than 131,000 TechMighties across the globe collected an upwards of 440 tonnes of single-use plastic right at our campus entry points.

We scaled new heights with the #DONTBEPLASTIC campaign, literally!

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The Eco Engine

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